Half birthdays should be celebrated more, especially when a massive discount is part of the festivities. If you haven't heard yet, it's Tarte's half-birthday, and the popular beauty brand is slashing its most beloved products in half for a limited time as a thank-you to its loyal devotees.

What makes a makeup kit good isn't quantity, but the quality of the products used. With Tarte's new promo, the beauty brand is here to lend a helping hand, whether you're an expert eager to restock on favorites or a beginner looking for a place to start. How about a four-piece kit?

This week, starting today, April 19 until April 21, Tarte is offering 50 percent off when you choose four products from a curated collection, which is packed with 50 of Tarte's bestsellers.

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If you've been dying to get your hands on the viral Shape Tape, the original and creamy formula are included in the lineup. Customers can choose from the classic Tartelette in Bloom Amazonian Clay Palette, Tartelette Tubing Mascara, Face Tape Foundation, Maracuja Juicy Lip Balm, and the plumping version. Moreover, the curated collection contains setting powders , glowy bronzers, eyeliners, brow products, and makeup brushes. To make the celebration even better, Tarte is offering free shipping on orders during the sale. No need to worry about a code, as the discount is automatically applied to your cart.

Hurry, this deal won't be around much longer. Shop our top Tarte picks below.

shape tape™ concealer
shape tape™ concealer
$31 at Tarte Cosmetics
face tape™ foundation
face tape™ foundation
maracuja juicy lip balm
maracuja juicy lip balm
limited-edition cheek stain
limited-edition cheek stain


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Nerisha Penrose
Beauty Commerce Editor

Nerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music). She has a penchant for sneakers and nude lip glosses, and spends way too much time re-watching 90s sitcoms.